Noleen Cochran

Stage Entertainment works closely with Toluna, leveraging their consumer insight and concept testing expertise to guide strategic decisions in a highly competitive entertainment landscape. Together, we have built a robust research approach that sharpens market understanding and supports the successful development and positioning of new shows in our markets. Key Takeaways:  1.  Musical industry uses research to decide which shows to launch successfully. 2.  Early validation defines best show choice, target audiences, and marketing plans. 3. Custom concept testing uses KPIs, market factors, and benchmarks for decisions.