Niamh McCarthy

Senior Insights Manager

Pentland Brands

Niamh McCarthy is the Senior Insights Manager at Pentland Brands—home to sports and outdoor brands including Speedo, Berghaus and Ellesse—where she turns consumer understanding into clear opportunities for brand, product and innovation teams. Previously, she worked in digital grocery retail at Ocado and on ad hoc strategy projects for brands including Google, Audible and Amazon.

Sessions

Jun 24

12:05 PM - 12:25 PM GMT+2

Purple Stage

Community Research

Insight Activation

Innovation

Product Development

Demo: How Pentland Builds Better Products with Communities

What happens when consumer voice is built into the product process? Pentland Brands and SMG explore how Ignite Communities helps teams make faster, more confident decisions across innovation, development, and launch—turning community insight into product impact.

Key Takeaways:

1. Identify the key decision moments in product development lifecycles

2. Embed iterative co-creation testing for faster, more frictionless influence

3. Create impossible to ignore insight stories which amplify the consumer voice

Also speaking

William Rowntree

Client Success Director, SMG

Speaker

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