William Rowntree

Client Success Director

SMG

William Rowntree is a Client Success Director at SMG, where he helps brands build thriving insight communities. He began his career as a research manager, working for major media organizations including Guardian News & Media. Today, he partners with global brands such as LEGO, The FA, Procter & Gamble, and Pentland Brands to launch and scale successful community programs that drive engagement, understanding, and action.

Sessions

Jun 24

12:05 PM - 12:25 PM GMT+2

Purple Stage

Community Research

Insight Activation

Innovation

Product Development

Demo: How Pentland Builds Better Products with Communities

What happens when consumer voice is built into the product process? Pentland Brands and SMG explore how Ignite Communities helps teams make faster, more confident decisions across innovation, development, and launch—turning community insight into product impact.

Key Takeaways:

1. Identify the key decision moments in product development lifecycles

2. Embed iterative co-creation testing for faster, more frictionless influence

3. Create impossible to ignore insight stories which amplify the consumer voice

Also speaking

Niamh McCarthy

Senior Insights Manager, Pentland Brands

Speaker

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