Patrick Young

Managing Director, UK

PRS IN VIVO

Patrick Young is the UK Managing Director and a Global Board Member at PRS IN VIVO, a behavioural science agency and one of the UK’s Top 100 Great Places to Work. With over 15 years of international experience, he has led insight-driven growth across four continents and helped reposition businesses for commercial and cultural success. He is the author of Nobody Wants a Hammer and The Forgotten Medium, and writes the Substack What I Read On The Train. Known for combining behavioural science with strategy, Patrick speaks regularly on leadership, innovation, and the future of insight.

Sessions

Jun 23

11:25 AM - 11:45 AM GMT+2

Blue Stage

Qualitative Research

Validation / Verification

Right-First-Time: The Case for In-Person Research

In a world chasing faster, cheaper research, we ask a harder question: what delivers better decisions? This session argues for “right-first-time” research, showing how in-person methods deliver more accurate data, stronger stakeholder alignment, and better decisions. Through case studies and client evidence, we outline seven strengths that make in-person research a high-ROI choice.

Key Takeaways:

1. Right-first-time research reduces costly rework

2. In-person drives alignment, not just insight

3. Better decisions come from human insight, not automation

Also speaking

Rosie Paul

Senior Director, PRS IN VIVO

Speaker