Rosie Paul

Senior Director

PRS IN VIVO

Rosie is a Senior Director at PRS IN VIVO UK, delivering hybrid research programmes and insight workshops to help brands, such as Unilever, General Mills, Savencia and P&G, to explore and unlock consumer feedback and create clear and actionable directions for the future. She has 10 years of international client expertise, working with brands to overcome the challenges of reinvention across geographies.

Sessions

Jun 23

11:25 AM - 11:45 AM GMT+2

Blue Stage

Qualitative Research

Validation / Verification

Right-First-Time: The Case for In-Person Research

In a world chasing faster, cheaper research, we ask a harder question: what delivers better decisions? This session argues for “right-first-time” research, showing how in-person methods deliver more accurate data, stronger stakeholder alignment, and better decisions. Through case studies and client evidence, we outline seven strengths that make in-person research a high-ROI choice.

Key Takeaways:

1. Right-first-time research reduces costly rework

2. In-person drives alignment, not just insight

3. Better decisions come from human insight, not automation

Also speaking

Patrick Young

Managing Director, UK, PRS IN VIVO

Speaker

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