Rosie Paul

In a world chasing faster, cheaper research, we ask a harder question: what delivers better decisions? This session argues for “right-first-time” research, showing how in-person methods deliver more accurate data, stronger stakeholder alignment, and better decisions. Through case studies and client evidence, we outline seven strengths that make in-person research a high-ROI choice. Key Takeaways: 1. Right-first-time research reduces costly rework 2. In-person drives alignment, not just insight 3. Better decisions come from human insight, not automation