Petra Jelic-Masterton

Global Insights, Personal Healthcare

Haleon

Petra leads consumer & market insights for systemic pain relief, as part of the OTC category at Haleon. With a strong passion in doing the right thing for both consumers and healthcare professionals, she has helped set up the Consumer Closeness program for the OTC category, now in its second year and much enjoyed and appreciated by the multi-functional teams beyond marketing. The program is very much helping Haleon bring its Consumer First, Always core principle to life.