Petra Jelic-Masterton

Global Insights, Personal Healthcare

Haleon

Petra leads consumer & market insights for systemic pain relief, as part of the OTC category at Haleon. With a strong passion in doing the right thing for both consumers and healthcare professionals, she has helped set up the Consumer Closeness program for the OTC category, now in its second year and much enjoyed and appreciated by the multi-functional teams beyond marketing. The program is very much helping Haleon bring its Consumer First, Always core principle to life.

Sessions

Jun 24

1:55 PM - 2:15 PM GMT+2

Blue Stage

Consumer Closeness

Insight Activation

Leadership

Stakeholder Alignment

Closing the Distance: How Haleon Wired Consumer Closeness Into the Way They Work.

Great insights don't always win. In pharma and OTC, the people making decisions are often the furthest from the consumer, and when that gap exists, other things fill it. Haleon is changing that. This session unpacks how they're putting the consumer in the room across functions, building instinct at every level, and making sure the voice of the consumer lands where it counts.

Key Takeaways:

1. Why the biggest barrier to consumer-led decisions isn't data, it's distance

2. How to build consumer instinct across an org, not just inside the insights team

3. Getting the consumer voice into the room when decisions are actually being made

Also speaking

Veronica Bianchini

Sr. Strategic Customer Success Manager, Discuss, Discuss

Speaker

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