Veronica Bianchini

Sr. Strategic Customer Success Manager, Discuss

Discuss

As a Sr. Strategic Customer Success Manager, Veronica works with some of Discuss’ largest and most strategic accounts, helping them to transform their approach to Insights by adopting the right technology and systems. Her background in humanities, tech and insights allow her to identify blockers for change and co-create innovative strategies for program adoption and success.

Sessions

Jun 24

1:55 PM - 2:15 PM GMT+2

Blue Stage

Consumer Closeness

Insight Activation

Leadership

Stakeholder Alignment

Closing the Distance: How Haleon Wired Consumer Closeness Into the Way They Work.

Great insights don't always win. In pharma and OTC, the people making decisions are often the furthest from the consumer, and when that gap exists, other things fill it. Haleon is changing that. This session unpacks how they're putting the consumer in the room across functions, building instinct at every level, and making sure the voice of the consumer lands where it counts.

Key Takeaways:

1. Why the biggest barrier to consumer-led decisions isn't data, it's distance

2. How to build consumer instinct across an org, not just inside the insights team

3. Getting the consumer voice into the room when decisions are actually being made

Also speaking

Petra Jelic-Masterton

Global Insights, Personal Healthcare, Haleon

Speaker

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