Risham Nadeem

Innovation Director

C Space

Risham Nadeem is an Innovation Director at C Space, where she helps global organisations identify future opportunities for growth through insight, foresight and co-creation. With a background spanning management consulting, brand strategy and innovation, she has spent the past decade working with clients across sectors including FMCG, healthcare, technology and media to imagine and build new products, services and experiences. Risham has a particular interest in B2B innovation, where complex stakeholder ecosystems create unique opportunities for impact. She currently serves as the account lead for Sage, partnering with teams to explore how emerging technologies and new forms of insight can shape the future of business software.

Sessions

Jun 24

11:45 AM - 12:05 PM GMT+2

Green Stage

AI Personas / Synthetic Humans

Qualitative Research

Research Automation

Research Integrity

Keeping It Real: How Synthetic Humans Can Help Us Stay Human

AI is transforming how insight is collected and delivered, but human understanding remains the competitive edge. In this session, C Space and Sage share early thinking from experiments with synthetic respondents built from real community stories — exploring how pairing human truth with AI-driven scale could reshape the future of research.

Key Takeaways:

1. AI + Humans = Better Together: Pair lived stories with scale for empathy and efficiency.

2. Designing for Reality: Train synthetic models on real insight to avoid bias and shallow outputs.

3. The Researcher’s New Role: From data collector to data designer shaping intelligence.

Also speaking

Robin Queripel

Global Senior Insight Manager, Sage

Speaker