Robin Queripel

Global Senior Insight Manager

Sage

Robin Queripel is Global Senior Insight Manager at Sage, a global provider of accounting and business management software. He leads customer insight programmes that turn evidence into action across product, brand and go‑to‑market. A strategic research specialist, Robin has 20+ years’ experience spanning financial services, retail and technology, and is passionate about elevating the customer voice using traditional and AI‑enabled research methodologies. He partners with agencies and internal teams to deliver high‑impact studies shaping strategy and experiences. Robin has served the client‑side research community through AURA Insight, as chair of GIMRA (General Insurance Market Research Association) and as an AURA director.

Sessions

Jun 24

11:45 AM - 12:05 PM GMT+2

Green Stage

AI Personas / Synthetic Humans

Qualitative Research

Research Automation

Research Integrity

Keeping It Real: How Synthetic Humans Can Help Us Stay Human

AI is transforming how insight is collected and delivered, but human understanding remains the competitive edge. In this session, C Space and Sage share early thinking from experiments with synthetic respondents built from real community stories — exploring how pairing human truth with AI-driven scale could reshape the future of research.

Key Takeaways:

1. AI + Humans = Better Together: Pair lived stories with scale for empathy and efficiency.

2. Designing for Reality: Train synthetic models on real insight to avoid bias and shallow outputs.

3. The Researcher’s New Role: From data collector to data designer shaping intelligence.

Also speaking

Risham Nadeem

Innovation Director, C Space

Speaker