Robin Queripel

Global Senior Insight Manager

Sage

Robin Queripel is Global Senior Insight Manager at Sage, a global provider of accounting and business management software. He leads customer insight programmes that turn evidence into action across product, brand and go‑to‑market. A strategic research specialist, Robin has 20+ years’ experience spanning financial services, retail and technology, and is passionate about elevating the customer voice using traditional and AI‑enabled research methodologies. He partners with agencies and internal teams to deliver high‑impact studies shaping strategy and experiences. Robin has served the client‑side research community through AURA Insight, as chair of GIMRA (General Insurance Market Research Association) and as an AURA director.