Global Strategic Insights Manager

The HEINEKEN Company

Sandra Galvin is a global brand marketing and consumer insights leader with nearly 20 years of experience driving strategy, growth and innovation across the beverage, food, and personal care industries. Passionate about uncovering insights that fuel brand growth, Sandra is a dynamic thought leader in strategic marketing and innovation. As Global Strategic Insights Manager at The HEINEKEN Company, she leverages deep consumer understanding to shape brand and product strategies. Previously, as Director of Innovation & Consumer Insights at Lagunitas Brewing Company, Sandra led the development of the consumer insights function to bring consumer-centricity to the business as well as developing a multi-year innovation pipeline. Her earlier experience includes roles in Brand Management, Innovation and Category Planning at companies like Peet’s Coffee, Diageo, Unilever and Kao Brands.