Uyen Chand

Consumer Research Specialist

Bose

Uyen is a seasoned consumer research professional with more than 15 years of experience in translating consumer behavior into actionable insights to drive business growth. She began her career on the agency side, helping brands and retailers better understand consumer behavior to make informed business or product decisions. Uyen later earned an MBA from Babson College, further honing her analytical and strategic capabilities.

Sessions

Jun 24

4:20 PM - 4:40 PM GMT+2

Blue Stage

AI for Analysis

Consumer Behavior

Innovation

Product Development

AI, Color Science, Human Insight: Cracking Bose’s Color Code

How can brands scientifically optimize color to drive consumer preference and sales? Bose and One Inch Whale combined AI, color science, semiotics, and large-scale consumer research to identify emotionally resonant product colors across markets. The result: scientifically optimized color variants that attracted new consumers and delivered incremental sales growth.

Key Takeaways:

1. Color is a science-backed growth lever that unconsciously nudges consumers toward desired behavior.

2. AI + color & semiotics science + consumer insights can turn shades into sales.

3. Using AI + human intelligence helps land stronger design options earlier in the process.

Also speaking

Wim Hamaekers

Co-founder, One Inch Whale

Speaker

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