Uyen Chand

How can brands scientifically optimize color to drive consumer preference and sales? Bose and One Inch Whale combined AI, color science, semiotics, and large-scale consumer research to identify emotionally resonant product colors across markets. The result: scientifically optimized color variants that attracted new consumers and delivered incremental sales growth. Key Takeaways:  1. Color is a science-backed growth lever that unconsciously nudges consumers toward desired behavior. 2. AI + color & semiotics science + consumer insights can turn shades into sales. 3. Using AI + human intelligence helps land stronger design options earlier in the process.