Wim Hamaekers

Co-founder

One Inch Whale

Wim Hamaekers is an expert in consumer and shopper behaviour and is passionate about how consumers and shoppers behave and make decisions. This led him to develop methods and approaches to better understand consumer behaviour with which he won 3 Esomar awards. Wim has more than 20 years of experience on the customer and agency side. He is also a guest lecturer at the UBA, Vrije Universiteit Brussel, PXL, and Vlerick Ghent, and a renowned keynote speaker at international conferences. Wim holds a bachelor in Marketing and a master in Communication Sciences.

Sessions

Jun 24

4:20 PM - 4:40 PM GMT+2

Blue Stage

AI for Analysis

Consumer Behavior

Innovation

Product Development

AI, Color Science, Human Insight: Cracking Bose’s Color Code

How can brands scientifically optimize color to drive consumer preference and sales? Bose and One Inch Whale combined AI, color science, semiotics, and large-scale consumer research to identify emotionally resonant product colors across markets. The result: scientifically optimized color variants that attracted new consumers and delivered incremental sales growth.

Key Takeaways:

1. Color is a science-backed growth lever that unconsciously nudges consumers toward desired behavior.

2. AI + color & semiotics science + consumer insights can turn shades into sales.

3. Using AI + human intelligence helps land stronger design options earlier in the process.

Also speaking

Uyen Chand

Consumer Research Specialist, Bose

Speaker

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