João pedro Calixto M O Filho

Founder - CEO

On the go

CEO and co-founder of On The Go, a Research Tech integrating qualitative and quantitative methodologies into a single ecosystem. João pioneered conversational research in 2017 with Coca-Cola, a project that led to founding On The Go. Recognized as a reference in market research innovation, he has spoken at global events such as ESOMAR, IIEX Europe & North America, and MRS UK.