Global Head - Research & Insights

Snapchat

Aarti is a storyteller, strategic thinker and insights leader with over 18 years of experience in consumer insights. She currently leads global research & insights at Snapchat. In her role, she manages a global team to produce thought leadership to educate the advertising industry and marketing community on new ad formats, audiences and platforms through data-driven insights and empirical evidence. Her team also manages measurement relationships with Global Media Holding companies and media partners. Aarti’s career has taken her across 4 countries and 2 continents and across variety of research practices from innovation to brand, creative strategy and media measurement.