Alex Hernandez-Brun

Insights Lead

Mozilla

Alex Hernandez-Brun is a consumer insights leader with 18+ years building research functions at Mozilla, Meta, Ipsos Connect, and Millward Brown/Kantar. At Mozilla, he built the company's brand health tracking program and AI-powered research infrastructure from scratch as a department of one. At Meta, he built and led the global Advertising Center of Excellence, standardizing creative effectiveness research across Facebook, Instagram, and WhatsApp in 20+ markets. His research has directly shaped brand relaunches, award-winning campaigns (2018 ARF Ogilvy Gold), and marketing investment decisions for brands including MasterCard, Heineken, Pepsi, and Corona. He's led research across 20+ global markets and is a hands-on practitioner of AI-enabled research tools and infrastructure.