Allison Rak

Ceo

Vatoca

Allison Rak is a researcher & entrepreneur. With 20+ years experience in consumer insight, she has a diverse background that includes government, technology, media and CPG. She’s the CEO and owner of Vatoca, which provides qualitative research & innovation services to a variety of Fortune 500 companies, start-ups and non-profits in healthcare, technology, food & beverage, and consumer products, among others. She has worked with some of the largest brands in the world, inlcuding The Clorox Company, Google, Proctor & Gamble, Nestle, Align Technology and many others. Allison is a frequent speaker on qualitative research and innovation at conferences and meetings around the country, and has achieved ”Advanced Elevate Status” through the Qualitative Research Consultants Association for her continued education and training in the field of qualitative research.