Ally Sigmon

Sr. Manager, Consumer Insights

Chipotle

Ally Sigmon leads innovation research at Chipotle touching on everything from decoding culture, menu innovation, restaurant design, and brand health tracking to name a few. Prior to Chipotle, she supported research at Mattel across iconic brands such as Hot Wheels and Matchbox.  While her friends and family can’t believe she has spent her career mostly talking to people about toys and burritos, this actually was on her vision-board as a 10 year old.  Beyond having an opportunity to connect with people (and talk about fun stuff) Ally ultimately loves having a seat at the strategy table with some of the biggest brands in the biz and using creative approaches to uncover inspiring new possibilities.