Andy Garlikov

Director of Strategic Insights

HowSo.co

Andy Garlikov is Director of Strategic Insights at HowSo, where he helps organizations make better decisions by designing and facilitating conversations that matter. His work spans qualitative research, customer councils, executive briefings, and workshops for clients including Amazon, Google, Salesforce, and Splunk. He is particularly interested in how AI, facilitation, and organizational incentives shape research quality and business decisions. Andy serves on the CXPA Board of Directors and co-chairs the San Francisco Bay Area chapter of QRCA.