Gary Rudman

Gen Z Whisperer

GTR Consulting

For over 25 years, Gary Rudman of GTR Consulting has been a trailblazer in the realm of online and in-person custom qualitative research among kids, teens and young adults. With a portfolio spanning hundreds of projects, Gary’s diverse clientele hails from virtually every sector, including technology, video games, entertainment, automotive, toys, consumer packaged goods, beverages, food/snacks/candy, personal care products, retail, fashion, and even social marketing initiatives aimed at critical causes such as anti-tobacco advocacy and sexual assault prevention. He has published many articles and presented on Gen Z all over the country. Gary Rudman's lasting impact is marked by his continuous dedication to delivering unparalleled insights and strategic guidance, navigating the nuanced preferences and behaviors of today’s Gen Alpha, Gen Z, and Millennials.

Sessions

Oct 28

3:00 PM - 3:20 PM PDT

Green Stage

Trend & Culture Forecasting

Generational & Gen Z Insight

Gen Z vs the Algorithm: How Digital Skeptics Hack the System

Gen Z doesn’t distrust institutions by accident, they learned to. Raised through financial crises, misinformation, and broken promises, they trust peers and independent research over traditional authority. Gary Rudman explores how they seek truth in comments, Reddit, reviews, and personal (not always vetted) research instead of official narratives.

Key Takeaways:

1. Gen Z trust must be earned, not assumed

2. Gen Z finds their own truth via social media triangulation

3. Transparency builds credibility

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