Janani Venkataraman

Director Research

BILL

Janani Venkataraman is a senior researcher with over 15 years of experience turning data into decisions that actually drive decisions. Working in B2B fintech, she leads research across product and marketing using traditional and modern - aka synthetic methods. With a reputation for asking the questions underneath the questions, Janani is known for building insights ecosystems that compound over time rather than expire in a folder. At IIEX West, she will be sharing how she took segmentation far beyond the standard deliverable - using it to drive strategy, shape stakeholder conversations and create the kind of customer understanding that actually sticks. When she is not deep in data, she's in the pool, having taken up swimming as an adult and applying the same systematic thinking to her stroke that she brings to her research.