Jocelyn Landau
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Director and Head of UX Research, WhatsApp Monetization and Business Products
About With 20 years of experience, I have a strong track record of delivering insights-led strategies to inform business and product decision-making, ignite user growth and engagement, and inspire innovative user experiences and design solutions using AI and other technologies. As a communicator and storyteller at heart, I leverage data and insights to craft compelling stories that lead to measurable outcomes for businesses and end-users. I bring extensive experience harnessing data, insights and analytics to uncover untapped opportunities, guide strategies and inform C-suite decisions across a variety of products, services and user groups, including enterprise (B2B), creators, advertisers, developers, consumers (B2C) and key cohorts, like Gen Z and younger audiences. I have deep expertise in mixed methods (quantitative and qualitative) research, market insights, user experience (UX) and product innovation, business growth/monetization, go-to-market (GTM) strategy, futures research and competitive analyses. I am a hands-on leader focused on creating visionary pathways for teams to deliver proactive insights and stay ahead of the curve, with extensive experience navigating complex, quickly evolving and ambiguous problem spaces. I'm passionate about empowering teams to do the best work of their careers, with over a decade of experience in building, inspiring, and scaling high-performing teams to surpass goals and deliver business-critical results. I hold PhD and MA degrees in technology & media effects research from the Annenberg School for Communication at the University of Pennsylvania, and a BA from the University of Pennsylvania, where I graduated summa cum laude.