Jocelyn Landau

Director

Dr. Jocelyn Landau is a seasoned research leader at the intersection of technology, entertainment and communications, with over 20 years of experience guiding business strategy, inspiring product innovations, and identifying uncharted user growth and engagement opportunities through data-driven insights. She is currently the Head of Global UXR for WhatsApp Monetization, New Business Verticals, Integrity & Support. Jocelyn is also an Advisory Board Member for the Annenberg Extended Reality Lab at the University of Pennsylvania and co-leads the Research Leaders Forum of the UXR Guild. She previously held Product UX leadership roles at Netflix, Yelp, and Google.

Sessions

Oct 27

10:40 AM - 11:05 AM PDT

Green Stage

Scaling Research Without Losing Judgment: Leading for Greater Impact in the Age of AI

How can AI help research shape business strategy? This session explores how leaders can focus research on consequential decisions and make existing insights more accessible through AI. Attendees will learn actionable approaches to AI adoption, trustworthy evidence systems, and preserving human judgment, while assessing whether easier access to research translates into stronger business decisions.

Key Takeaways:

1. Focus on decisions where uncertainty is high and better evidence can materially change outcomes.

2. Give researchers time to experiment with AI and share successes and failures.

3. Make research more accessible while preserving context, human judgment, and accountability.

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