John Koblinsky

Director, Research and Insights

SAP

John Koblinsky is Director of Research & Insights at SAP Concur, where he leads the research programs that guide product, marketing, and go-to-market strategy. Over a career spanning more than 20 years, he has helped organizations transform customer, buyer, and market understanding into actionable business decisions. Today, his work centers on modernizing research operations through AI, scalable insight systems, and innovative methodologies that make organizational knowledge more accessible, reusable, and impactful. A frequent speaker on research innovation, John is passionate about bridging the gap between research excellence and business action.