Jordana Young

Senior Product Insights Lead (AI/ Copilot Studio)

Microsoft

Jordana Young is a Senior UX Researcher at Microsoft working on Copilot Studio, with over 20 years of experience translating market and user insight into product strategy, innovation roadmaps, and go-to-market decisions. Her work sits at the intersection of user research, AI systems, foresight, and growth, with a focus on sense-making at moments of uncertainty; when technologies are new, systems are complex, or the path forward is unclear. Prior to joining Microsoft, Jordana worked at Meta, where she helped build internet connectivity solutions in emerging markets and was a founding member of the team that launched and scaled Instagram Shops. Earlier in her career, she led category innovation research at PepsiCo and developed new research methodologies at global research agencies.

Sessions

Oct 28

4:35 PM - 4:55 PM PDT

Blue Stage

AI Trust

Ethics & Governance

Behavioral Science & Decision-Making

AI in Business Transformation

From Hype to Human: A New Horizon for AI and Business

AI is reshaping the world of work – and the experience of workers,  it is reshaping their confidence, decision-making, and sense of control. Sometimes transformative, but often not, AI technology is in a critical phase, entering a new horizon where it evolves beyond hype and into concrete, powerful applications. Join us to discover how the future of work is being built. Step from hype to human.

Key Takeaways:

1. How human values, beliefs and experiences define the true potential of AI technology.

2. How cultural forces inform Microsoft’s leading approach to the future of business.

3. How AI transformation can be delivered, in. real contexts, with Human-Centric Impact.

Also speaking

Julius Colwyn

Director (Head of Design), Space Doctors

Speaker