Joshua Corona

Founder

SocioLens

Joshua Corona is the Founder and CEO of SocioLens and a behavioral scientist whose work sets a new standard for how organizations measure human-driven outcomes. He utilizes cutting-edge methodology derived from his PhD research on interpersonal behavior in shared environments, mapping how people actually move, interact, and avoid one another in physical space and the friction points that shape how we experience the world around us. His research spans public and commercial settings, from retail floors to transit systems, and arrives at a moment when organizations can no longer afford to guess at human behavior and intentions. In an era saturated with self-reported data and AI-generated noise, evidence of what people genuinely do has become the rarest and most valuable signal there is. Joshua applies a depth of rigor rarely seen in the real world to give stakeholders a clear, empirical picture of user behavior rather than assumption. In doing so, he closes the gap between what people say and what they actually do, the gap where most organizational decisions quietly go wrong.