Julie Davitz

CEO

Plus Media Solutions

Julie Davitz is the Founder and CEO of Plus Media Solutions, a behavioral activation company that turns the post-viewing window — the 60 seconds after audiences finish content — into measurable, documented action. With a career spanning impact investing, grantmaking, philanthropy strategy, and global executive leadership, Julie brings a rare cross-sector lens to the challenge of designing systems that actually move people. Before founding +Media, she served as Head of Impact Solutions at BNP Paribas/Bank of the West, advised hundreds of organizations across the US, India, and Africa on aligning values with capital, and built an early literacy program adopted statewide in California. +Media's proprietary platforms have generated 155,000+ documented viewer behaviors, a 70% engagement rate — ten times the industry average — and a 22.9% average action rate against a sub-2% industry norm. At IIEX West, Julie will challenge the audience to move beyond performative metrics toward human insight systems that are built to prove, not just promise.

Sessions

Oct 28

2:05 PM - 2:30 PM PDT

Green Stage

Behavioral Science & Decision-Making

The Say-Do Gap

The Moment of Inspiration: AI, Real Humans, Real Action

While the industry races to simulate consumers with synthetic data, Julie Davitz made the opposite bet: AI that captures what real humans think, feel, and do in the 60 seconds after content ends — when motivation peaks and evaporates. The proof: 155,000+ documented behaviors at 10x industry norms. Three questions, one unclaimed moment, and the end of the say–do gap.

Key Takeaways:

1. Three questions before any campaign: What do you want? How will you get there? How will you know?

2. AI's best use in insights is activating real humans, not simulating them & behavior is the insight

3. The 60 seconds after content ends converts motivation into measurable action at 10x industry norms

Any questions for the IIEX team?

Drop us a line and we’ll get back to you.

Get in touch