Julie Davitz

CEO

Plus Media Solutions

Julie Davitz is the Founder and CEO of Plus Media Solutions, a behavioral activation company that turns the post-viewing window — the 60 seconds after audiences finish content — into measurable, documented action. With a career spanning impact investing, grantmaking, philanthropy strategy, and global executive leadership, Julie brings a rare cross-sector lens to the challenge of designing systems that actually move people. Before founding +Media, she served as Head of Impact Solutions at BNP Paribas/Bank of the West, advised hundreds of organizations across the US, India, and Africa on aligning values with capital, and built an early literacy program adopted statewide in California. +Media's proprietary platforms have generated 155,000+ documented viewer behaviors, a 70% engagement rate — ten times the industry average — and a 22.9% average action rate against a sub-2% industry norm. At IIEX West, Julie will challenge the audience to move beyond performative metrics toward human insight systems that are built to prove, not just promise.