Kaitlyn Rarick

Manager, Cultural Foresight Lab

Visa

Kaitlyn is a cultural strategist and insights leader currently working as a Manager in Visa’s Cultural Foresight Lab, where she translates emerging cultural shifts into actionable business strategy. She was recognized as a GreenBook Future List honoree in 2023 for her contributions to the insights industry and has built a career at the intersection of neuroscience, behavioral science, and culture. A former podcast host and frequent speaker, Kaitlyn is endlessly fascinated by what makes people think, feel, and behave the way they do. She believes the strongest business strategies begin with a deep understanding of people—and that culture offers one of the clearest windows into what comes next.