Kaitlyn Rarick

Manager, Cultural Foresight Lab

Visa

Kaitlyn is a cultural strategist and insights leader currently working as a Manager in Visa’s Cultural Foresight Lab, where she translates emerging cultural shifts into actionable business strategy. She was recognized as a GreenBook Future List honoree in 2023 for her contributions to the insights industry and has built a career at the intersection of neuroscience, behavioral science, and culture. A former podcast host and frequent speaker, Kaitlyn is endlessly fascinated by what makes people think, feel, and behave the way they do. She believes the strongest business strategies begin with a deep understanding of people—and that culture offers one of the clearest windows into what comes next.

Sessions

Oct 27

1:50 PM - 2:15 PM PDT

Green Stage

Travel & Hospitality

The Cultural Cheat Code: Spotting Change Before it Scales

Consumer behavior is the output. Culture is the operating system. This session explores the invisible forces that shape our decisions every day and how trends reveal deeper shifts already underway. By understanding behavior through a cultural lens, organizations can spot change earlier, uncover opportunities others miss, and anticipate what’s next before it becomes obvious.

Key Takeaways:

1. Consumer behavior is visible. The forces shaping it are not.

2. Trends are clues, not conclusions.

3. The advantage goes to those who can spot cultural shifts—and decode their meaning—early.

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