Katy D'Amico

Global Events, Experience Design and Innovation Manager

Cisco

As an innovation and experience design lead for Cisco's global events, I bridge the gap between creative strategy and data-driven insights. I focus on understanding evolving audience behaviors to design experiences that do more than just engage-they drive real business results. By challenging our teams to look beyond the status quo, I help shape the future of how we connect, learn, and grow together. I'm passionate about using measurement to ensure every event is a strategic milestone.

Sessions

Oct 28

2:35 PM - 2:55 PM PDT

Green Stage

Human-AI Collaboration

Synthetic Data & Personas

Enterprise Software & Tech

B2B & Enterprise Research

The AI Advantage: How Cisco is Testing Tomorrow's Ideas Today

Inside Cisco, AI is reshaping how decisions are made for Events, Sales Enablement, and Learning. Discover how Radius Tech created a purpose-built AI insights and decision engine for Cisco, with validated synthetic personas grounded in 25+ years of data, then activating them to shape strategy, validate concepts, and move from signal to decision faster than ever.

Key Takeaways:

1. See how synthetic personas power faster strategic decisions.

2. Explore how 10+ concepts were tested in days, with insights activated for teams in hours.

3. Learn how early activation helps teams avoid costly, late-stage strategic pivots

Also speaking

Andrew Elder

SVP of Advanced Analytics, Radius Tech

Speaker

Caroline (Caro) Pendry

Vice President, Radius Tech

Speaker

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