Lauren Isaacson

Founder & Research Director

Curio Research

Lauren Isaacson is Founder of Curio Research, a Vancouver-based insights consultancy specializing in qualitative and quantitative market, user, and customer experience research for clients including Airtable, Mozilla, SAP, Google Cloud, Amazon, and Microsoft. With over 20 years of experience designing research strategies, conducting ethnographic studies, and delivering actionable insights that drive business growth, Lauren is known for her persistence in uncovering what actually influences decisions and her commitment to operationalizing sustainable research practices. As 2023/2024 President of the Qualitative Research Consultants Association, she has championed industry conversations on research ethics and responsible innovation. Her current work focuses on measuring and reducing the environmental footprint of research operations while maintaining methodological rigor—demonstrating that carbon reduction, operational efficiency, and research quality are mutually reinforcing, not competing priorities.