Lauren Isaacson

Founder & Research Director

Curio Research

Lauren Isaacson is Founder of Curio Research, a Vancouver-based insights consultancy specializing in qualitative and quantitative market, user, and customer experience research for clients including Airtable, Mozilla, SAP, Google Cloud, Amazon, and Microsoft. With over 20 years of experience designing research strategies, conducting ethnographic studies, and delivering actionable insights that drive business growth, Lauren is known for her persistence in uncovering what actually influences decisions and her commitment to operationalizing sustainable research practices. As 2023/2024 President of the Qualitative Research Consultants Association, she has championed industry conversations on research ethics and responsible innovation. Her current work focuses on measuring and reducing the environmental footprint of research operations while maintaining methodological rigor—demonstrating that carbon reduction, operational efficiency, and research quality are mutually reinforcing, not competing priorities.

Sessions

Oct 28

10:50 AM - 11:15 AM PDT

Red Stage

Research Ops & Democratization

Sustainability in Research

Research That Counts: Carbon-Conscious Insights Practices

How do insights teams credibly research climate and sustainability without measuring their own carbon footprint? Learn a practical framework for auditing research emissions, reducing carbon 50-80% without sacrificing quality, and offsetting unavoidable impact. Includes 15-minute audit tool, strategic reduction roadmap, and high-quality offset guidance—with cumulative impact analysis.

Key Takeaways:

1. Measurement reveals priorities: office presence and commuting drive 40-60% of emissions.

2. Cut emissions 50-80% by shifting exploratory work remote while preserving in-person research depth.

3. Use high-quality offsets to address unavoidable emissions and achieve carbon neutrality.

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