Lauren McCluskey

Principal

Responsive Research

Lauren McCluskey is founder and principal of Responsive Research, a strategic qualitative insights consultancy focused on helping brands and agencies navigate complex consumer, cultural, and innovation challenges. Her work spans qualitative research, strategic synthesis, AI-enabled insight generation, and emerging approaches to research design in an AI-accelerated world. Lauren has partnered with organizations across CPG, travel, health and wellness, technology, and B2B sectors to uncover meaningful human insight and translate it into clearer strategic direction. She currently serves on the board of the Qualitative Research Consultants Association (QRCA) and frequently speaks and writes about the evolving relationship between AI, qualitative research, and the future role of human researchers.

Sessions

Oct 27

4:30 PM - 4:50 PM PDT

Red Stage

AI Trust

Ethics & Governance

Human-AI Collaboration

AI-Native Research Workflows

Beyond the Hype: A Practical Framework for AI Moderation

AI moderation is evolving rapidly, but not all approaches are designed to achieve the same outcomes. Based on an independent research-on-research initiative, this session introduces a practical framework to help insights leaders evaluate AI moderation solutions, align them with specific research objectives, and make more confident, strategic adoption decisions.

Key Takeaways:

1. Learn how different AI moderation approaches are designed to solve different research needs.

2. Apply a practical framework for evaluating AI moderation solutions.

3. Identify where AI, human expertise, or a hybrid approach creates the greatest value.

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