Lauren McCluskey

Principal

Responsive Research

Lauren McCluskey is founder and principal of Responsive Research, a strategic qualitative insights consultancy focused on helping brands and agencies navigate complex consumer, cultural, and innovation challenges. Her work spans qualitative research, strategic synthesis, AI-enabled insight generation, and emerging approaches to research design in an AI-accelerated world. Lauren has partnered with organizations across CPG, travel, health and wellness, technology, and B2B sectors to uncover meaningful human insight and translate it into clearer strategic direction. She currently serves on the board of the Qualitative Research Consultants Association (QRCA) and frequently speaks and writes about the evolving relationship between AI, qualitative research, and the future role of human researchers.