Layton Cox

Sr. Director of Client Services

Sedulo Group

In the grand scheme of the world, Layton Cox is a nobody. He happens to lead Client Services at Sedulo, a strategy and insights firm focused on competitive, market, and customer intelligence for B2B organizations. Luckily, for his clients, he is a bit of a big deal. He brings over 15 years of experience in professional services, including roles at PwC's Strategy&, where he advised enterprise clients on growth strategy, competitive positioning, and market entry. Across hundreds of engagements spanning big tech, startups, industrials, pharmaceutical, and professional services clients, Layton has developed a clear point of view on how organizations generate and use intelligence. That's his expertise. His work centers on helping leadership teams build continuous and scalable approaches to market intelligence by leveraging internal resources and real-time signals to inform decision-making. Layton holds an MBA from Southern Methodist University (Pony Up) and a bachelor's degree from the University of Arizona (Bear Down).

Sessions

Oct 28

11:45 AM - 12:05 PM PDT

Green Stage

AI-Augmented Research Methods

Human-AI Collaboration

ROI & Value of Insights

Your Employees Already Know. Are You Listening?

Your frontline holds the most current intelligence on your market, competitors, and customers. Most organizations never tap into this source of insights. This session shows how AI-driven interviews turn internal knowledge into a continuous market signal that updates faster than any research cycle at a fraction of the cost. Looking to maximize budget and still find new insight, join us.

Key Takeaways:

1. Why your frontline is your most underutilized intelligence source

2. How internal AI interviews remove bias, scale across the org, and compound over time

3. How to build a living market model without spending hundreds of thousands on external research

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