Linda Wu leads UX Research of Hotels.com brand at Expedia Group, where she works at the intersection of people, products, and strategy. Her work spans exploratory and evaluative research, insight synthesis, and helping cross-functional teams turn customer perspectives into clearer decisions. She enjoys bringing curiosity, structure, and a creative point of view to ambiguous problems—and believes the best insights do more than explain behavior; they change the conversation about what a business could do next.
Sessions
Oct 28
9:50 AM - 10:10 AM PDT
Blue Stage
When Market Research Met UXR: The Unlikely Romance of the Research World
