Lisa Phelan

Cofounder

F'inn

Lisa has split her 35-year career between client and agency side, and spent the last decade building F'inn. She thrives in the messy and the unknown, something which is inherent in our industry right now. Lisa has an innate and cultivated ability to find the signals in the noise and translate that into tangible actions. She brings the balance of strategic thinking and immediacy to help her clients make better decisions and set future direction.

Sessions

Oct 27

4:05 PM - 4:25 PM PDT

Green Stage

Customer Experience & Journey

Media

Entertainment & Telecom

Human Evals in the AI Age

AI development benefits from real users' feedback captured via natural experiences. Human Evals are delivering quantitative and qualitative rigor, at the speed of product, with real people. This continuous learning from the users’ perspective is now integral to Meta's Superintelligence Labs. Join us to learn how it works and insights gained.

Key Takeaways:

1. Human Evals provide a complete, honest perspective of the AI UX at a personal level.

2. Direct competitive comparison uncovers unforeseen strengths & gaps via custom, concrete benchmarks.

3. People’s expectations of AI are evolving at the pace of development; Evals catch early shifts.

Also speaking

Giuliano Morse

UX Researcher, Meta

Speaker

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