Melina Palmer

Founder & CEO

The Brainy Business

When the world's top brands need to understand why and how people make decisions, they turn to Melina Palmer. A leading voice in applied behavioral economics, she's a 3x bestselling author and globally sought-after keynote speaker. Her podcast, The Brainy Business, has over 1.5 million downloads in 170+ countries. A consultant who loves training corporate teams on why customers buy and employees buy-in, Melina also teaches Applied Behavioral Economics via the Texas A&M Human Behavior Lab. She’s been featured in multiple outlets, including The Washington Post, Forbes, Inc. and Psychology Today and on stages including SXSW and TEDxPortland.

Sessions

Oct 28

2:05 PM - 2:30 PM PDT

Blue Stage

Behavioral Science & Decision-Making

Storytelling & Insight Activation

Why Change Fails and How You Can Beat The Odds

You don't need a leader title to get stakeholders to act on research, bring a team along on a new process, or nudge leadership to rethink a direction. Behavioral economist Melina Palmer shares why our brains resist change (even when we say we want it), common mistakes we make when asking others to change, and simple shifts to improve clarity, confidence, and follow-through.

Key Takeaways:

1. Why asking people to give up habits and defaults sparks resistance, and how to make it easier

2. How framing, timing, and priming shape whether people hear your message the way you intended

3. Why less is more when asking for change, and how to make the one thing that matters stand out

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