Natasha Gay

Research Manager

Microsoft

Natasha Gay is a Market Research Manager in Microsoft's Research + Insights organization and a 2026 Greenbook Future List honoree — one of twenty rising leaders recognized for defining the future of market research. She has built her entire career in tech, previously leading the Voice of Customer program at Cint before joining Microsoft, and across nearly a decade in customer insights she has worked the full research spectrum — study design, fielding, analysis, strategy, and insight storytelling — turning data into decisions that put the customer at the center of the business. A frequent voice on the responsible use of AI and synthetic data in research, Natasha believes strategic listening is how organizations turn the "what" into the "why."