Sabrina Brastad

Director, Brand Marketing & Customer Insights

NETGEAR

Sabrina Brastad has spent 15+ years building the consumer understanding and insight behind products that had no precedent. She built Fitbit's first product research function back when wearables were still explaining themselves to the market, then led insights across Amazon's Devices & Services portfolio, including Alexa, Echo, Ring, Kindle, and Leo. She has also sat in the marketing seat, as a brand marketer for Alexa and Echo; where she took an award-winning campaign from an insight to pitch to launch. Today she leads consumer insights and brand marketing at NETGEAR.

Sessions

Oct 27

11:55 AM - 12:15 PM PDT

Blue Stage

AI-Native Research Workflows

Research Ops & Democratization

Enterprise Software & Tech

Research Belongs In the Room, Not the Repository

Most insights teams have a repository full of answers people forget and a queue full of questions nobody has time for. NETGEAR built an AI research librarian that carries our segments, frameworks, and past studies into the rooms where decisions get made. See how it works, where it fails, and how to build your own.

Key Takeaways:

1. How to use AI to answer the 10 questions you answer most and repeat often.

2. Encoding your team's frameworks, not just its findings to make impact and lasting adoption.

3. Teaching AI when to say "I don't know" and routing those no-answers back to your intake queue.

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