Sabrina Brastad has spent 15+ years building the consumer understanding and insight behind products that had no precedent. She built Fitbit's first product research function back when wearables were still explaining themselves to the market, then led insights across Amazon's Devices & Services portfolio, including Alexa, Echo, Ring, Kindle, and Leo. She has also sat in the marketing seat, as a brand marketer for Alexa and Echo; where she took an award-winning campaign from an insight to pitch to launch. Today she leads consumer insights and brand marketing at NETGEAR.
