Sarah Ryan

Senior Director, Research and Insights

Everyday Health Group

Sarah Ryan currently serves as Senior Director of Research and Insights for Everyday Health Group Pregnancy & Parenting, supporting the BabyCenter, What to Expect and Mom 2.0 brands. A seasoned consumer insights professional, Sarah uses 20 years of experience to help brands keep their fingers on the pulse of what motivates today’s consumer. In addition to being a thought leader in the pregnancy and parenting industry, Sarah drives further impact with brand and ad measurement, audience and user experience insights. Prior to joining Everyday Health Group, Sarah led teams at Johnson & Johnson, Kantar, and Harris Insights & Analytics. She is an active volunteer in the research industry, and is passionate about teaching and mentoring. Sarah holds an MBA from the University of Rochester and professional certifications from NYU/ARF, RIVA and Burke.

Sessions

Oct 27

3:35 PM - 4:00 PM PDT

Green Stage

Customer Experience & Journey

Behavioral Science & Decision-Making

Health & Wellness

Motherhood: The Ultimate Consumer Pivot

The transition to motherhood marks the creation of the apex consumer: mom is driving household purchase decisions across every major consumer category, but with a new lens. Leveraging BabyCenter’s multi-modal research, this session explores how becoming a mom rewires her information ecosystem, decision framework, and purchase habits, and how brands can effectively reach her.

Key Takeaways:

1. How the transition to primary household buyer creates far-reaching brand opportunities

2. The role of emotion in driving consideration, trust, and purchase conversion

3. How information sources evolve across the funnel, and how to align brand messaging at each stage

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