Shilpa Khanna

Global Innovation Insights Executive

The Clorox Company

Shilpa Khanna is an insights and innovation leader at The Clorox Company with more than 18 years of experience translating consumer understanding into growth opportunities. Her work spans innovation strategy, consumer needs, ethnographic research and the development and validation of new propositions. She brings a cross-functional perspective to applying research and emerging methodologies to business decisions.

Sessions

Oct 27

11:05 AM - 11:25 AM PDT

Green Stage

AI-Augmented Research Methods

Human-AI Collaboration

CPG

Food & Beverage

Five Proof Points: How Clorox Embraced AI Packaging Research, One Step at a Time

DIY screening tools have earned their place in packaging research. But as insight teams look for more

convenient, service-based alternatives, a key question remains: how do you build trust in a new AI-

enabled approach? This session shares Clorox real-world journey through five proof points collected

over a year, showing how confidence was built step by step, from back-testing against known results to

live screening decisions and full category shelf evaluation. Attendees will gain a practical understanding

of where predictive AI screening adds value, where it fits within the testing continuum, and why human

validation still plays a critical role.

Also speaking

Joris De Bruyne

CEO, EyeSee

Speaker

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