Suann Griffin

Customer Insights

Advance Auto Parts

Dynamic strategic insights leader with over two decades of strategy, insights and CX experience spanning the client and supplier sides of consumer CPG, Retail, Technology, & Wellness. Inquisitive and passionate about consumer-centricity with a talent for bringing matrix teams to the table to reach actionable solutions by working as a positive partner promoting cross-functional collaboration. I love mentoring the next generation of researchers or rowers, and fueling my passion for learning by exploring new fields, opportunities, and ideas. A great day starts on the water and then has me meeting with stakeholders, brainstorming next steps, and chatting about innovation.

Sessions

Oct 28

2:35 PM - 3:00 PM PDT

Blue Stage

Building & Leading Research Teams

Research Ops & Democratization

Automotive

When Everyone Wants Insights and the Team Hasn’t Scaled

More tools ≠ more insights. Drawing on years leading lean teams across brands and retail, Suann shares how researcher expertise, strong external partners, and sharper business judgment can help build a modern insights organization that moves from answering questions to shaping what happens next.

Key Takeaways:

1. Human expertise matters more as AI makes generating answers easier than judging which ones matter.

2. For established brands navigating enterprise constraints, external partners are an innovation layer

3. Modern insights teams create more value by shaping both the questions and the decisions.

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