Tamanna Dhamija

CEO & CoFounder

Convosight

Tamanna Dhamija is Co-Founder and CEO of Convosight.ai, an AI-powered, video-first social intelligence platform built for enterprise CPG and consumer brands. Tamanna started her entrepreneurship journey by first building world's community marketing & insights platform, which she scaled to over 100k+ FB Groups & Reddit before pivoting fully to Video-First Social platform in 2025. Before founding the company, she spent a decade in investment management in New York, most recently as a Portfolio Manager at General Motors Asset Management in New York. She is a CFA charterholder and recipient of Young Harvard Leader. She holds an MBA from MDI. Gurgaon.

Sessions

Oct 28

11:20 AM - 11:40 AM PDT

Blue Stage

How Cargill Uncovered Consumer Truth from Social Videos

Pet parents reveal needs in social videos that traditional research may not always surface. Cargill combined social video intelligence with consumer research to uncover a deeper need connecting seemingly unrelated conversations. See how this insight reframed research questions and helped shape new opportunities across innovation, communication and strategy.

Key Takeaways:

1. Use social video intelligence to uncover needs consumers may not state directly.

2. Turn social video patterns into stronger hypotheses for deeper research.

3. Pressure-test claims with social video intelligence and translate them into comms strategy.

Also speaking

Dr. Reema Singh

Consumer Insights Lead, Animal Nutrition & Health, North America, Cargill

Speaker