Vera Chien

While the focus of genAI in the past few years has been in efficiencies 'behind-the-scenes' for researchers, there are many opportunities to expand AI to the consumer/respondent research experience. AI unlocks capabilities not possible before - generating high-quality stimuli at scale and speed. These capabilities greatly improve respondent experience, data quality, and validity. Key Takeaways: 1. Inspire ways to leverage AI to improve respondent experience 2. Leverage AI to narrow the say-do gap 3. AI can be tools for consumers to express/generate their needs and preferences