Greenbookfuture list 2026

In its 8th year, the Greenbook Future List is an esteemed honor that recognizes leadership, professional growth, personal integrity, passion, contributions to the industry, and excellence of insights professionals who are within the first 10 years of their careers. Our Honorees are defining the future of market research and consumer insights — creating trailblazing technology, championing innovation, mentoring and setting examples for their colleagues, and laying the foundation to change the world of insights as we know it, for the better.

future list 2026

Honor industry leaders, inspire growth, and elevate your brand

Who qualifies

Researchers, data scientists, marketers, brand managers, and insights entrepreneurs within the first 10 years of their career

How it works

First, community members nominate candidates for the Future List. These nominees then apply, and a subset is chosen as finalists by our judging team.

From these finalists, our panel selects the 20 Honorees.

What Honorees receive

  • A personal feature article on the Greenbook website
  • Complimentary access to all 2026 IIEX events
  • A speaking spot at a spring 2026 IIEX events

And more!

Nominations are now open for the 2026 Greenbook Future List!

Deadline: October 26, 2025

Future List Timeline

OCT

Call for nominations

NOV - DEC

Finalist Selection and Judging

JAN

Honoree Announcement

FEB - SEP

Celebrating the Honorees

2026 Judges

Greenbook

Lukas Pospichal

Greenbook

Karen Lynch

Greenbook

Susan Griffin

2024 Honoree

Ryan Zemel

Greenbook; LATAM rep

Rafa Cespedes

2024 Honoree

Sequoyah Glenn

2025 Honoree; Europe rep

Tino Klaehne

APAC rep

Joanna Lepore

Related articles

Greenbook Future List Spotlight: Juana Merlo
Future List Honorees

Greenbook Future List Spotlight: Juana Merlo

Meet Juana Merlo, CEO of ShopApp, who launched a research firm at 27, blending tech, strategy and shopper insights to shape the future of the industry...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Greenbook Future List Spotlight: Stephanie Vincent
Future List Honorees

Greenbook Future List Spotlight: Stephanie Vincent

Stephanie Vincent of Harmon Research shares her journey, impact-driven leadership, and how she’s uniting MRX pros to create meaningful global change.

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Greenbook Future List Spotlight: Aeton Lim
Future List Honorees

Greenbook Future List Spotlight: Aeton Lim

NielsenIQ’s Aeton Lim on market research, innovation, and why the future of insights depends on curiosity, critical thinking, and smarter decision-mak...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Greenbook Future List Spotlight: Christopher Beer
Future List Honorees

Greenbook Future List Spotlight: Christopher Beer

Discover how one insights professional blends data journalism, creativity, and empathy to explore cu...

 Greenbook Future List Spotlight: Isabel Parashos
Future List Honorees

Greenbook Future List Spotlight: Isabel Parashos

Isabel Parashos of Xero shares career lessons, the power of mentorship, and how evolving tech is tra...

Greenbook Future List Spotlight: Sam Watson
Future List Honorees

Greenbook Future List Spotlight: Sam Watson

Sam Watson, Insight Manager at STRAT7 Researchbods, shares how sports, simplicity, and passion for p...

Greenbook Future List Spotlight: Tasneem Nomanbhai
Future List Honorees

Greenbook Future List Spotlight: Tasneem Nomanbhai

Digital marketer Tasneem Nomanbhai shares her passion for mentorship, community building, and creati...

Greenbook Future List Spotlight: Alfred Wahlforss
Future List Honorees

Greenbook Future List Spotlight: Alfred Wahlforss

Discover how 2025 Future List Honoree Alfred Wahlforss blends film, empathy, and curiosity to redefi...

Greenbook Future List Spotlight: Natasha Ward
Future List Honorees

Greenbook Future List Spotlight: Natasha Ward

Natasha Ward, Associate Director at Acacia Avenue, explores insights, climbing, and storytelling—emb...

Greenbook Future List Spotlight: Daniel Wu
Future List Honorees

Greenbook Future List Spotlight: Daniel Wu

Daniel Wu, founder of Nimbly, revolutionized market research with speed and empathy, starting from scratch to working with Fortune 100 brands.

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Greenbook Future List Spotlight: Joseph Wylie
Future List Honorees

Greenbook Future List Spotlight: Joseph Wylie

Joseph Wylie, Director of Global Supply at Precision Sample, blends creativity and strategy in market research and music, driven by a passion for stor...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Greenbook Future List Spotlight: Sequoyah Glenn
Future List Honorees

Greenbook Future List Spotlight: Sequoyah Glenn

Explore the impactful work of Sequoyah Glenn, founder of 924 CoOperative, as she champions diversity and collaboration in market research through Cult...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

future list 2026

Become a Future List partner

Join Greenbook for the opportunity to promote and honor true leadership and professional growth within our industry. Inspire loyalty, create awareness, and build positive associations for your brand.