Now in its 9th year, the Greenbook Future List recognizes rising insights professionals within the first 10 years of their careers who are already making an impact. Our honorees are advancing new ideas, building better technology, championing innovation, supporting their peers, and helping define what comes next for market research and consumer insights.
2027 Greenbook Future List
Honor industry leaders, inspire growth, and elevate your brand
The 2026 Greenbook Future List Honorees
Who qualifies
Researchers, data scientists, marketers, brand managers, and insights entrepreneurs within the first 10 years of their career
How it works
First, community members nominate candidates for the Future List. These nominees then apply, and a subset is chosen as finalists by our judging team.
From these finalists, our panel selects the 20 Honorees.
What Honorees receive
- A personal feature article on the Greenbook website
- Complimentary access to all 2027 IIEX events
- A speaking spot at a spring 2027 IIEX events
And more!
Future List Timeline
SEPT - OCT
Call for nominations
NOV - DEC
Finalist Selection and Judging
JAN
Honoree Announcement
FEB-SEP
Celebrating the Honorees
2027 Judges
Greenbook
Lukas Pospichal
Greenbook
Karen Lynch
Greenbook
Susan Griffin
LATAM rep
Rafa Cespedes
2025 Honoree; Europe rep
Tino Klaehne
APAC rep
Val Pastrana
2022 Honoree
Dana Kim
Returning judge
Kai Fuentes
Related articles
Julia Mittermayr on Data Quality, Bold Leadership, and Building a More Transparent Insights Industry
Future List Honoree Julia Mittermayr shares perspectives on data quality, bold leadership, AI, and building a more transparent insights industry.
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Morgan Williams on Curiosity, Adaptability, and Keeping Insights Human
Future List Honoree Morgan Williams shares why curiosity, adaptability, and human creativity matter in an increasingly AI-driven insights industry.
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Adrien Vermeirsch on Data Quality, Transparency, and Rebuilding Trust in Insights
Future List Honoree Adrien Vermeirsch explores data quality, sampling transparency, fraud, and rebuilding trust in market research.
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Jennifer Warren on Curiosity, Career Reinvention, and the Human Future of Insights
Future List Honoree Jennifer Warren shares insights on curiosity, leadership, AI, and the evolving role of human-centered research.
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Tucker Mitchell on Curiosity, Consumer Connection, and Leading with Insight
Future List Honoree Tucker Mitchell shares perspectives on consumer insights, innovation, leadership, and balancing AI with human connection.
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Cyndhia Varshni on Human Judgment, Curiosity, and the Future of Strategic Insights
Future List Honoree Cyndhia Varshni shares perspectives on AI, human judgment, and the future of strategic insights.
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Louis Russell on Curiosity, Leadership, and Preserving Human Expertise in the Age of AI
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Valentina Pina on Curiosity, Human Understanding, and the Future of AI in Insights
Future List Honoree Valentina Pina shares perspectives on AI, empathy, and building a more inclusive future for insights.
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Alex Dobromir on Product Thinking, AI, and the Future of Continuous Insights
Future List Honoree Alex Dobromir explores AI, product thinking, and building continuous insight systems for faster decision-making.
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Laura Gonzalez Quijano on Human-Centered Innovation, Emotion, and the Future of Insights
Future List Honoree Laura Gonzalez Quijano explores empathy, AI, and human-centered innovation in shaping the future of insights.
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Haley Kiernan on Navigating Ambiguity, Building Confidence, and Leading with Curiosity in Insights
Future List Honoree Haley Kiernan shares insights on navigating ambiguity, building confidence, and balancing AI with human judgment in MRX.
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Dan Parker-Smith on Storytelling, Video, and Creative Collaboration in Insights
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