Create a listing
Follow a step-by-step guide with online chat support to create your very first by yourself.
Let’s talk
Dana Stanley
Greenbook’s Chief Revenue Officer
The Next Generation of Insights Leaders
Announcing the 2025 Greenbook Future List
Presented in partnership with
The 2025 Greenbook Future List Honorees
Presented in partnership with
Who qualifies
Researchers, data scientists, marketers, brand managers, and insights entrepreneurs within the first 10 years of their career
How it works
First, community members nominate candidates for the Future List. These nominees then apply, and a subset is chosen as finalists by our judging team.
From these finalists, our panel selects the 20 Honorees.
What Honorees receive
- A personal feature article on Greenbook.org
- Complimentary registration to 2025 IIEX events
- A speaking opportunity at a 2025 IIEX event
And more!
Future List Timeline
2026 nominations will open this fall — stay tuned!
OCT
Call for nominations
NOV - DEC
Finalist Selection and Judging
JAN
Honoree Announcement
FEB - SEP
Celebrating the Honorees
2025 Judges
Greenbook — LATAM representative
Rafa Cespedes
Greenbook
Lukas Pospichal
Griffin + Skeggs
Susan Griffin
Greenbook
Karen Lynch
The Social IntelligenceLab
Dr. Jillian Ney
Greenbook — APAC representative
Colin Wong
Nestlé
Ritanbara Mundrey
Hola Insights
Natalia Infante Caylor
Related articles
Greenbook Future List Spotlight: Juana Merlo
Meet Juana Merlo, CEO of ShopApp, who launched a research firm at 27, blending tech, strategy and shopper insights to shape the future of the industry...
Karen Lynch
Head of Content at Greenbook
Greenbook Future List Spotlight: Stephanie Vincent
Stephanie Vincent of Harmon Research shares her journey, impact-driven leadership, and how she’s uniting MRX pros to create meaningful global change.
Karen Lynch
Head of Content at Greenbook
Greenbook Future List Spotlight: Aeton Lim
NielsenIQ’s Aeton Lim on market research, innovation, and why the future of insights depends on curiosity, critical thinking, and smarter decision-mak...
Karen Lynch
Head of Content at Greenbook
Greenbook Future List Spotlight: Christopher Beer
Discover how one insights professional blends data journalism, creativity, and empathy to explore cu...
Greenbook Future List Spotlight: Isabel Parashos
Isabel Parashos of Xero shares career lessons, the power of mentorship, and how evolving tech is tra...
Greenbook Future List Spotlight: Sam Watson
Sam Watson, Insight Manager at STRAT7 Researchbods, shares how sports, simplicity, and passion for p...
Greenbook Future List Spotlight: Tasneem Nomanbhai
Digital marketer Tasneem Nomanbhai shares her passion for mentorship, community building, and creati...
Greenbook Future List Spotlight: Alfred Wahlforss
Discover how 2025 Future List Honoree Alfred Wahlforss blends film, empathy, and curiosity to redefi...
Greenbook Future List Spotlight: Natasha Ward
Natasha Ward, Associate Director at Acacia Avenue, explores insights, climbing, and storytelling—emb...
Greenbook Future List Spotlight: Daniel Wu
Daniel Wu, founder of Nimbly, revolutionized market research with speed and empathy, starting from scratch to working with Fortune 100 brands.
Karen Lynch
Head of Content at Greenbook
Greenbook Future List Spotlight: Joseph Wylie
Joseph Wylie, Director of Global Supply at Precision Sample, blends creativity and strategy in market research and music, driven by a passion for stor...
Karen Lynch
Head of Content at Greenbook
Greenbook Future List Spotlight: Sequoyah Glenn
Explore the impactful work of Sequoyah Glenn, founder of 924 CoOperative, as she champions diversity and collaboration in market research through Cult...
Karen Lynch
Head of Content at Greenbook
Become a Future List partner
Join Greenbook for the opportunity to promote and honor true leadership and professional growth within our industry. Inspire loyalty, create awareness, and build positive associations for your brand.