GreenBook Releases the 2023 GRIT Insights Practice Report

Data suggests research is moving to a technology led model

NEW YORK, April 10, 2023 (GreenBook.org) – GreenBook, a leading global provider of events, publications, and digital resources for market research and marketing professionals, has announced the release of its 2023 GreenBook Industry Trend Report (GRIT) focusing on the state of Insights Practices across the sector.  One of the twice-yearly GRIT reports, the Insights Practice report is drawn from survey data that was collected in Q3 and Q4 of 2022, solicited globally from insights Buyers and Suppliers, and business leaders as well as frontline practitioner roles. 

Topics addressed in the report include: 

• Adoption of emerging methods versus the use of traditional methods
• Satisfaction levels with suppliers, and the drivers of supplier selection
• Investment priorities for researchers, and the business outlook and projected spending, 
• The evolving role and activities of researchers, buzz topics, and in-demand skill sets as researchers look to the future

“No matter what level of seniority you are, this report is an essential resource for you. Whether you’re a business leader or an insights practitioner, you’ll find a wealth of information to help you navigate the ever-changing business landscape,” says Lenny Murphy, GreenBook’s Chief Advisor for Insights and Development.

The annual GRIT Insights Practice Report is a comprehensive view of the insights industry, uncovering critical trends that impact both buyers and suppliers. It examines the evolving roles in insights teams, shifts in technology adoption and investment, and emerging methods for uncovering and synthesizing insights — all of which are changing the future of the insights landscape as we know it.

About GreenBook

GreenBook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals. Our suite of tools includes the industry-renowned GreenBook Research Industry Trends (GRIT) report, Insight Innovation Exchange (IIEX) conference series, GreenBook Directory, GreenBook Future List, and Insight Innovation Competition. Through these resources, we collaborate with and spotlight the brightest innovations and innovators in consumer research, provide unique and powerful business solutions, and co-create the future of insights.

Learn more about GreenBook at https://www.greenbook.org/

More Information

GRIT Insights Practice Edition: https://www.greenbook.org/mr/insights-practice-edition/

GreenBook: https://www.greenbook.org/