While text analytics has been around for quite some time and has reached mainstream to the point of becoming a buzz word, few really know what it is. It’s not a word cloud. It is not a qualitative tool. IT IS data mining.
We’ve long felt the need to clear the confusion around text analytics in our industry. Surprisingly there aren’t really any good videos on the subject. Until now. Here is our video explaining text analytics, using our own OdinText software as a point of comparison. That may seem a bit self serving, but we think there needs to be a baseline for reference and what better point to use than the software we have spent years building based on our market knowledge? I trust you’ll forgive the promotional aspects and just enjoy the learning we have tried to distill.
