text analytics
Why Text Data Is the Future of Business Intelligence
4 min read
Text data can offer invaluable insight into a company’s performance.
Ben Hookway
CEO at Relative Insight
If You’re Not Using AI in Your Insights Program, You’re Behind. Here’s Why.
6 min read
How to optimize your insights program using AI.
Kathryn Topp
Founder & CEO at Yabble
Is Analysis of Open-Ended Responses Generating Core Insights?
5 min read
The challenges and benefits of analyzing open ends to reveal insights.
Jared Feldman
Founder & CEO at Canvs AI
How Values and Emotions Chart The Direction Of Your Business
7 min read
Examining consumer perception via sophisticated text analysis tech.
Mary Meehan
CEO at Metametrix
Let’s Talk About Generation Z: Social Media, Activism and Consumerism
4 min read
Gen Z’s divergence from Millennials.
Emily Hall
Content Marketing Manager at Relative Insight
Like and Subscribe: How Generation Z Talks About YouTube
4 min read
Put away those skinny jeans and part your hair down the middle, we’re about to learn how Generation Z engages with YouTube and where they’re likely to...
Jessica Lewis
Senior Content Marketing Manager at Relative Insight
Comparing Twitter Commentary From the UK and US On Harry and Meghan’s Interview
4 min read
US and UK viewers had very different opinions on the Oprah interview.
Michaela Kilgallen
Content Marketing Coordinator at Relative Insight
All Text Analysis is Subjective
3 min read
How to address inconsistencies in text analytics.
Pascal De
Dear Grandma, Let Me Tell You About AI
7 min read
In a fictional letter to her grandmother, Natacha Dagneaud explains the complex topic of artificial intelligence.
Natacha Dagneaud
Tom H.C. Anderson of OdinAnswers on Why Text Analytics Isn’t Enough
14 min read
Tom H.C. Anderson and Andy Greenawalt announce OdinAnswers launch and explain why Text Analytics isn’t enough.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Survival of the Fittest: A Glance Into the Future of Market Research
4 min read
The potential of insights by the adoption of digital methodologies for social listening
Michalis Michael
Chief Executive Officer at DMR
How Verizon Uses Voice of Customer Data to Guide Product Launches
6 min read
Interview of data scientist Jingjing Cannon on Verizon’s use of consumer data for product launches.
Seth Grimes
Jiffy Lube: Identifying Key Revenue Drivers in Customer Comment Data
3 min read
In-depth consumer understanding through text analytics.
Tom H.C.
Social Data Analysis and Insights Requires Labeling Laws
5 min read
Social data is rapidly being adopted by more and more researchers given the robust, raw and real-time nature of it.
Rob Key
Using Text Analytics to Tidy a Word Cloud
2 min read
The trick to a great word cloud is to first tidy up the raw text using automated text analytics.
Tim Bock
Walking The Rainbow Bridge To Insights Asgard With OdinText: An Interview with Tom H. C. Anderson
3 min read
An interview with text analytics guru and market research iconoclast Tom H.C. Anderson and marketing master Tim Lynch of Odintext.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Sentiment Analysis is Simple (a Trump’s Tweets Example)
3 min read
Sentiment analysis allows you to quickly gauge the mood of the responses in your data.
Chris Facer
Where Are They Now? IIeX EU 2016 Competition Winner Heartbeat.ai
3 min read
We touch base with Lana Novikova of Heartbeat.ai, the winner of last year’s Insight Innovation Competition.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Text Analytics: A Primer
5 min read
Marketing scientist Kevin Gray asks Professor Bing Liu to give us a quick snapshot of text analytics.
Sharon Dexter
Project / IT Manager at Greenbook
The Top 21 Emerging Research Methods of 2016 (A GRIT Sneak Peek)
9 min read
Ray Poynter details the adoption level of 21 emerging research technologies as an excerpt from the forthcoming Q3/Q4 2016 GRIT Report.
Ray Poynter
Chair of the Professional Standards Committee at Esomar
Predicting Election 2016: What Worked, What Didn’t and the Implications for MR
2 min read
GreenBook and the ARF discuss the ramifications of this election.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Who Are You Voting Against?
4 min read
Text Analytics Shows Dislike May Decide Presidential Election. So, who do voters dislike the least?
Tom H.C.
CoderRank is a Big Idea
3 min read
CoderRank is to text analytics what Google’s PageRank has been to search.
Stu Shulman
Trust, Joy, Sadness and Fear: Primary Election Emotions in 2016
3 min read
Analyzing the tweets of the main political players in the run up to 3 significant primaries.
Andrew Jeavons
Director Analytics at Signoi
Gain Deeper Insights from Networks PLUS Content
9 min read
Seth Grimes interviews Preriit Souda on merging network and content analysis approaches to driver deeper, more impactful insights.
Seth Grimes
When Text Analytics is Your Brand: What I Learned About Personal Branding at #IIEX
8 min read
Tom H.C. Anderson uses text analytics to dig deep into his personal brand and shares lessons with us all.
Tom H.C.
Revealing The True Unfiltered Voice Of The Customer With One Question
10 min read
Some suggestions for how today’s change-agents can innovate credible, reliable insights that shake up the marketplace.
Amber Strain
Senior Director - Cognitive Science at Decooda International Inc
Text Analytics For Your Business – Are You Ready?
6 min read
OdinText SaaS Founder Tom H. C. Anderson is on a mission to educate market researchers about text analytics.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Tom H. C. Anderson Explains: “What Is Text Analytics?”
2 min read
Tom H. C. Anderson explains Text Analytics and the difference between First Generation approaches and Next Generation software
Tom H.C.
Battle of the Methodologies
3 min read
Pitting Text Analytics vs. Social Media Monitoring vs. MROCs vs. Mobile vs. Neuromarketing.
Tom H.C.
GRIT 2013 Sneak Peak: The 10 Most Innovative Companies In Market Research
5 min read
To start 2014 out right we’re revealing the Top 10 from the GRIT 50 list of the companies the industry considers to be most innovative.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Analyzing “Text” Versus Analyzing “Language”: The Confidence of Linguistic Analysis
3 min read
Linguistic analysis is not only a description of what was said, but also an understanding of the meaning and motivation of information.
Nichole Clinkinbeard
GRIT Sneak Peek: The Top 5 Emerging Methods In Market Research
5 min read
An early look at the adoption of new research methodologies section from the upcoming GRIT Report.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Making Sense of Text Data and Using Insights for Better Business Decisions
4 min read
Text analytics is no longer just a science, but rather a vital part of any company’s data strategy.
Alesia Siuchykava
Project Director at EyeforTravel
The Challenges Of Text Analytics From Clients In The Trenches
7 min read
We recently sat down with some forward thinking text analytics professionals to see what challenges they are facing.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
A Patch, A Niche, A Disruptor & Something Over The Horizon
2 min read
In a new white paper posted on VCU, Ray Poynter looks at key disruptors for the MR industry.
Ray Poynter
Chair of the Professional Standards Committee at Esomar
A Chat With Social Media & Text Analytics Guru Seth Grimes
3 min read
Seth talks about the state of the industry, the future, and how insights organizations are leveraging technologies for business impact.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Text Analytics Goes Mainstream: Vision Critical Acquires DiscoverText
4 min read
We are now a significant step closer to developing platforms that are truly based upon developing common informational frameworks,
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
An Interview With Tom Anderson On The NGMR Disruptive Innovation Awards
9 min read
With TMRE just around the corner, I caught up with Tom H.C. Anderson about the NGMR Disruptive Innovation Award and other topics.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GRIT Sneak Peek: Continued Mainstreaming Of Communities, Social, Mobile
4 min read
For this report, we wanted respondents to take a more general view on potential future changes in the research industry.
Tamara Barber
Lead up to Market ResearchMW: Interview with Tom Anderson of Anderson Analytics
3 min read
An interview with Tom Anderson of Anderson Analytics ahead of Market Research in the Mobile World.
Renee Murphy
TMRTE: Showcasing The New PGA of Market Research
8 min read
What does this year’s PGA Tour and IIR’s The Market Research “Technology” Event have in common? Read on…
Tony Cosentino
DeepMR: Market Research Mines Social Sentiment
7 min read
Can the use of free, open, expressive social-media and online postings, replace traditional methods such as surveys and focus groups?
Seth Grimes
Text Analytics Platform Provider Decooda Wins The Insights Innovation Competition
3 min read
The winner of the first Insights Innovation Competition was selected from six finalists after presenting their concepts.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Science of Sentiment: An Interview with Seth Grimes
8 min read
An interview with the leading industry analyst covering text analytics, Seth Grimes.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Research Transformation: 3 Companies That Are Getting It Right.
12 min read
A look at three pioneering companies that are great examples of where market research/strategic business intelligence is moving towards.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Future of Market Research Debate: Getting From Here To There
6 min read
A summary of last Thursday’s webinar debate on the “Future of Market Research”, hosted by Vision Critical, and the striking conclusions.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Scraping By
2 min read
Andrew Jeavons comments on recent articles and debates on web privacy.
Andrew Jeavons
Director Analytics at Signoi