innovation
Humanity Finds Its Place in Every Technological Reboot
5 min read
As tech scales, strategy risks losing its soul. Now comes the return to craft—where beauty, nuance, and human connection matter again.
Ben Jenkins
Co-Founder at Okay Human
Michelle Auguste: Driving Media Insights and Innovation at the NBA
3 min read
Meet Michelle Auguste, NBA VP of Media Insights, driving strategy and revenue growth with 20+ years of media analytics expertise in sports entertainme...
Karen Lynch
Chief Programming Officer at Greenbook
Greenbook Future List Spotlight: Daniel Wu
9 min read
Daniel Wu, founder of Nimbly, revolutionized market research with speed and empathy, starting from scratch to working with Fortune 100 brands.
Karen Lynch
Chief Programming Officer at Greenbook
Driving Innovation Culture: Insights from Marilyne Chew at IIEX APAC 2025
4 min read
Marilyne Chew, IIEX APAC 2025 speaker, explores how fostering an innovation culture enhances customer experiences and drives business success.
Colin Wong
Principal Consultant at Insights Heroes
Back to the School of Innovation Basics: Innovating Like a 5-Year Old
4 min read
Channel your inner 5-year-old to innovate better! Use Associating, Questioning, Observing, Experimenting, and Networking for deeper insights and solut...
Val Pastrana
Consumer Science Lead AMEA/Global at Sanofi Consumer Healthcare
Sparking that Innovation Mindset
7 min read
Insight professionals drive decisions with actionable insights. Discover 5 key mindsets for innovation: cross-pollination, disruption, patterns, diver...
Diversity in Leadership & AI’s Game-Changing Role in Market Research
Delve into the importance of diversity on Dynata's board and how AI is reshaping market research. Le...
Karen Lynch
Chief Programming Officer at Greenbook
An Interview with Qualtrics’ Strategy & Research Suite Gurus
12 min read
Discover the latest insights on market research and customer experience. Learn about Qualtrics' innovative research suite and their partner-first appr...
Karen Lynch
Chief Programming Officer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Shaping the Future of Tech: How AI-Powered Insights Revolutionizes the Tech Sector
3 min read
The technology sector is a fast-paced world. From Google Glasses (remember those?) to the Oculus to Apple’s latest announcement of their Vision Pro, t...
Cracker Jack Gems of Innovation Jargon
8 min read
Innovation jargon: it’s what’s for breakfast. But this breakfast is a little bit like eating at Waffle House. You want some cheese on your hash browns...
Sasha McCune
Director at Conifer Research
Karen Lynch
Chief Programming Officer at Greenbook
GreenBook Announces Finalists for the 2023 Insight Innovation Competition
2 min read
Early-stage startups to present at the IIEX North America, May 24th-25th NEW YORK, April 25, 2023 (GreenBook.org) — GreenBook, a leading global provid...
Greenbook Team
The Greenbook Podcast
The Stepping Stones of Innovation: Navigating Failure and Empathy with Carol Fitzgerald
Karen Lynch
Chief Programming Officer at Greenbook
Collaborative Intelligence: Leveraging the Intersection of the Information Industries
5 min read
What do market research, data science, user experience, and customer experience all have in common? When insight experts are asked this question, they...
Emily James
Insights Marketer at FlexMR
Healthcare Insights in 2023: The Year of Innovative Transformers
4 min read
A confluence of events in the pharma industry is converging to make 2023 a year of profound transformation in drug development and commercialization –...
Daniel S.
CEO and President at Apollo Intelligence, LLC
IIEX APAC 2023 Speaker Interview with Subhra Bardhan of Kotak
4 min read
Disclaimer: opinions represented here are personal and do not represent those of Kotak Mahindra Bank Limited. Question #1: Give us a brief peek into y...
Colin Wong
Principal Consultant at Insights Heroes
IIEX APAC 2023 Speaker Interview with Muzayun Mukhtar of Google
5 min read
Disclaimer: opinions represented here are personal and do not represent those of Google. Question #1: Give us a brief peek into your talk. What are th...
Colin Wong
Principal Consultant at Insights Heroes
Innovation Management: Learning by Doing (Part Eight)
3 min read
Learning by doing for innovation.
Nicholas Lee
Senior Designer at Northstar Research
3 Emerging Qualitative Research Trends to Watch
5 min read
Insight experts across the industry are watching to discover what innovations arise in the next few years that will expand the reach, influence and ef...
Emily James
Insights Marketer at FlexMR
How to Survive—And Even Thrive—During A Recession with Market Research
4 min read
It’s no longer a matter of if a recession will happen but when. And while the very idea of a recession can send a shiver up the spine of brands…
William Cimarosa
VP of Market Research at Suzy
How to Navigate the Metaverse
8 min read
When Facebook CEO Mark Zuckerberg announced in October 2021 that the brand would be changing its name to Meta, most people didn’t know what to think o...
Rudly Raphael
CEO/Founder at Eyes4Research
Innovation Management: Breakthrough/Radical Innovation (Part Three)
3 min read
Diving into breakthrough/radical innovation and how it applies to MR.
Emma Galvin
Creative Designer at Northstar Research
Innovation Management: Sustaining Innovation (Part Two)
4 min read
Digging deeper into “sustaining innovation” and its relevancy to MR.
Emma Galvin
Creative Designer at Northstar Research
Innovation Management (Part One)
4 min read
The first installment of a new 12-part series on innovation.
Emma Galvin
Creative Designer at Northstar Research
Retooling Research to Properly Measure the Short and Long-Term Effects of Advertising
3 min read
Learn about the difference between dormant and active buyers, and how to fix your campaign trackers to better take this distinction into account.
Joel Rubinson
President at Rubinson Partners Inc
5 Upcoming Travel Trends Pushed by UX Innovation
6 min read
New UX innovations are driving changes in the travel industry.
Nikki Lavoie
Founder & CEO at MindSpark Research International
Cannabis – Just Business?
5 min read
The implications of the budding cannabis industry.
Rudly Raphael
CEO/Founder at Eyes4Research
UMG’s Cassandra Tan Talks about Consumer Engagement during the Economic Downturn
20+ min read
Talking COVID-19, Gen Z, TikTok, and the music industry.
Colin Wong
Principal Consultant at Insights Heroes
Interview with Dan Womack
16 min read
A discussion on career changes and the future of market research.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Layer-on-Layer: A Look at Additive Manufacturing in 2021
6 min read
Additive manufacturing is almost synonymous with 3-D printing.
Rudly Raphael
CEO/Founder at Eyes4Research
Combining the Lean Startup and Design Thinking for Market Research (Part Three)
4 min read
Combine the Lean Startup and Design Thinking strengths for innovation.
Emma Galvin
Creative Designer at Northstar Research
Considering Chatbots and Consumer Interaction in 2021
5 min read
The new age of superb customer service and returns on investments.
Rudly Raphael
CEO/Founder at Eyes4Research
Understanding the Scope and Pitfalls of End-to-End Insights Automation
3 min read
Automating the data collection process can help companies.
Greg Dunbar
EVP, Enterprise Solutions at Clint
Interview with Craig Stevens, CEO of CoolTool
20+ min read
Building businesses from start-up to growth phase.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Brand Health and Your Business: Is Your Brand Fit for the Future?
4 min read
Building and maintaining brand health moving forward.
Richie Heron
VP Methodology at Toluna
Shane Skillen on the Power of Advertisement, Teamwork, and Family
10 min read
Launch innovative tools that drive impact and ROI for global insights.
Rudly Raphael
CEO/Founder at Eyes4Research
Getting It Right with Hunter Thurman of Alpha-Diver
20+ min read
The model-based approach helps to understand drivers of human behavior.
Gregg Archibald
Managing Partner at Gen2 Advisors
How the Lean Startup Can Help You Reduce the Risk in Innovation (Part Two)
3 min read
Lean Startup what is it, why it’s relevant to you, and its advantages.
Emma Galvin
Creative Designer at Northstar Research
The Key to Predicting Growth to Drive Innovation
20+ min read
Deciphering growth opportunities can be used to drive innovation.
Colin Wong
Principal Consultant at Insights Heroes
The Newest Edition of the GRIT Report is Here
4 min read
Featuring this year’s GRIT Most Innovative Supplier and Client lists.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Design as a Strategy (Part 3)
3 min read
Innovate your research with 4 design as strategy principles.
Emma Galvin
Creative Designer at Northstar Research
Innovate and Communicate: The Symbiotic Keys to Successful Tech Adoption
5 min read
10 tips for effective martech adoption.
Scott Litman
Cofounder & Managing Partner at Lucy
The New Dynamics of Online Sample Quality
9 min read
The more data we have, the more reliably quality management tools can predict quality and the faster we can prevent fraud.
Bob Fawson
CEO and Founder at Data Quality Co-op
Doing More With Less – Identifying Opportunities For Operational Innovation
3 min read
Operational innovation frees up researchers and resources to spend time on the things that matter most.
Shifra Cook
CEO and Founder at Particity
The Top 19 Emerging Methods In Market Research
1 min read
The shift to “everything digital” in 2020 is apparent in the top emerging methods.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Accelerating Innovation Adoption with Behavioral Economics
5 min read
Learn the 3 factors to accelerate adoption success.
Jason Martuscello
Business Strategist at BEESY
Why Intelligent Machines will be the Key to Human-Centered Innovation
4 min read
How to power innovation from the ground up.
Sandro Kaulartz
Memories of the Future
5 min read
5 steps to practice emergent thinking.
Manisha Dikshit