What Americans Really Want For Black Friday

by Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Pollfish Black Friday National Survey reveals what Americans want this year

My friends at Pollfish have been doing good work leveraging their innovative global panel to conduct timely and compelling research. When they reached out this week with the results of a study they just completed on Black Friday trends, I thought it would be an ideal post for this week. You’re welcome, Happy Thanksgiving to those who celebrate and happy shopping this Friday for those brave souls who want to participate!

(Click on the image to be taken to an enlargeable version that you can also download.)

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Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

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The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.