B2C
Grow Your Insights Business
Why Brand Building Is the Top Priority for CMOs in 2026
4 min read
CMOs are moving beyond ROI. With 62% tracking brand awareness, marketing is re-centering on brand as a critical growth driver.
Nicky Marks
CEO at Censuswide
Grow Your Insights Business
Marketing Applied Part 2: What You Need to Know About Mental Availability
5 min read
Uncover the secrets behind marketers' fascination with brand awareness and delve into the realm of mental availability.
Iosetta Santini
Account Director at Keen as Mustard Marketing
Research Technology (ResTech)
The Evolution of B2C Consumer Segmentation in the Digital Age
6 min read
Consumer segmentation has evolved from traditional demographic methods to more advanced techniques in the digital age, driven by vast data availabilit...
Grow Your Insights Business
The “S” Word – Part 1: Who’s afraid of the big bad “S”?
6 min read
Editor’s Note: Ah, Sales, the aforementioned “S” word. In GreenBook’s mission to connect research users with service suppliers, we’ve seen first hand ...
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative