forecasting
Demand Forecasting and Machine Learning: 4 Ways To Get More Accurate Sales Forecasts
6 min read
Knowing what your customers want is crucial if you’re looking to meet their demands, boost your bottom line, and continuously improve your brand reput...
Yauhen Zaremba
Senior Director of Demand Generation at PandaDoc
From Intention to Purchase to Actioning the Purchase
4 min read
The much-needed revamp for Market forecasting.
Ranjana Gupta
Executive Vice President at Kantar
Predictions for MRX That Are Becoming Reality
7 min read
An update and analysis on the current state of the industry.
Michalis Michael
Chief Executive Officer at DMR
Industry Against Culture, or How the Desired Market for the Future Can Be Challenged by Consumer Trends
3 min read
De La Riva Group helps Nissan revitalize their brand in Mexico.
Carlos De
Chasing The Next Big Idea – Prediction Market Volume Forecasting
3 min read
Introducing the industry’s first prediction market-based volume forecasting capability.
Brad Marsh
Chief Executive Officer at Consensus Point
When Forecasts Go Wrong
5 min read
Why do forecasts go wrong? There are a few reasons; the GIGO principle, competitive reaction, and the precarious nature of asking intent.
Steve Needel,
More Thoughts On PMRG 2012 Conference: Get On Board The Innovation Train Or Get Left behind
6 min read
I left the PMRG meeting energized and hopeful about the future of our industry. A lot of very smart people are thinking about, developing, and measuri...
Diane Hayes
Co Founder & President at InCrowd