Archive: heineken
Customer Experience (CX)
How Can We Bring Back the Edge in Market Research and Insights in a World of Turmoil?
Create an edge in MR by Envisioning, Digesting, Gluing and Earning
Niels Schillewaert
Head of Research and Methodologies
Research Methodologies
Creating Positive Feedback Loops through Engagement in MROCs
When information is hard to get, method engagement such as presenting consumer insights in creative ways triggers positive feedback loops.
Niels Schillewaert
Head of Research and Methodologies