human capital

In the new collaborative economy, there is much to be gained by starting our innovation work with the customer, let them share their pain points and p...

Kevin Lonnie

Founder & CEO at KL Communications Inc

May 20, 2015

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The Women in Research (WIRe) meeting in NYC on October 14 was standing-room only. Here is why.

Rachel Dreyfus

November 5, 2013

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Two GreenBook Bloggers, Greg Heist (VP of Innovation at Gongos Research) and Tiffany McNeil (Strategy & Insights Manager at Del Monte) share their imp...

Greg Heist

Chief Innovation Officer at Gongos

May 20, 2012

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TRC Research is hosting their annual Frontiers of Research conference May 8th, in NYC. The conference will cover the full spectrum of buzz-worthy topi...

TRC Market

April 26, 2012

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I think both Suppliers and client-side Researchers need to correct our approach to be more persuasive, not less – and have a more bold but business-at...

Edward Appleton

Director Global Marketing at Happy Thinking People

February 19, 2012

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How dramatic an influence do emotions have in the workplace? A pretty big one as it turns out, and that is OK.

Tiffany McNeil

January 24, 2012

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Many researchers writing for the press and the blogosphere these past few weeks drew their inspiration from Janus, the two-faced god who looks to the ...

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

January 9, 2012

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The inspiration for this cartoon is the Hindenburg, an archetype loaded with calamitous inevitability. The marketing team portrayed here is ready to l...

Alan Zorfas

Co Founder & Chief Intelligence Officer at Motista

September 23, 2011

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The future of client market research departments lies with management consultants, polymaths* and specialists. Management consultants will lead client...

Cambiar

Guest blogger at Cambiar

January 3, 2011

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